The Center for Effective School Operations (CESO) is a company that primarily partners with K-12 public schools to improve strategy and operational function in Transportation, Communications, Finance, Technology, Human Resources, and Facilities departments.
At CESO, I served as a Creative Lead in our communications division, Director of Marketing, and as an internal communications consultant.
At CESO, I served as a Creative Lead in our communications division, Director of Marketing, and as an internal communications consultant.
Brooklyn Center | Brand Development
In Brooklyn Center Community Schools (BCCS), our team worked on new forms of brand expression (full flipbook at the link) that included messaging/design on the interior walls of school buildings and a complete reimagining of their district Mission, Vision, and Values. This work helped a district in crisis recruit and retain students, as well as supporting leadership in their efforts to communicate the heart of the district.
In Brooklyn Center Community Schools (BCCS), our team worked on new forms of brand expression (full flipbook at the link) that included messaging/design on the interior walls of school buildings and a complete reimagining of their district Mission, Vision, and Values. This work helped a district in crisis recruit and retain students, as well as supporting leadership in their efforts to communicate the heart of the district.
New logo outside the high school building.
Stylized version of Mission, Vision, and Values that was created in close partnership with school
district staff and CESO team members.
district staff and CESO team members.
CESO Marketing | Campaigns
The CESO marketing team developed a number of awareness campaigns aimed at introducing a specific division or the company itself to various a targeted group of K-12 education leaders.
CESO Communications Campaign | Organic social, paid social, programmatic retargeting, and landing page.
The CESO marketing team developed a number of awareness campaigns aimed at introducing a specific division or the company itself to various a targeted group of K-12 education leaders.
CESO Communications Campaign | Organic social, paid social, programmatic retargeting, and landing page.
CESO HR Campaign | Email series • PDF download • Landing page
CESO Internal Communications
In this role, I partnered with our internal creative lead and vendor-partners to develop everything from our annual Summit to executive communications and employee engagement comms.
Monthly newsletter EXAMPLE
Values email EXAMPLE
In this role, I partnered with our internal creative lead and vendor-partners to develop everything from our annual Summit to executive communications and employee engagement comms.
Monthly newsletter EXAMPLE
Values email EXAMPLE
